Adventure travel is a major economic powerhouse valued at USD1 trillion. Join me in Catalonia at ATTA Elevate to discuss ways to create the Art of Balance in volatile macro-economic and geopolitical times, finding the best path forward for sustainable, net positive adventure tourism.

Women account for around 40% or less of the global workforce in travel and tourism, so it was great to speak to different cohorts of women at different stages of their education.

Scotland’s Signature conference was full of insights and tips for building a world-class travel, tourism and hospitality brand. Besides AI, the customer journey, booking trends, personalisation, sustainable tourism and experiential demand were all top of mind.

ITB Berlin, the travel industry’s leading conference celebrates 60 years, including a Power 60 list of influencers and trailblazers in travel and tourism, including Caroline Bremner Associates.

With less than four years to 2030, it’s time to take a close hard look at transport emissions that account for the majority of travel and tourism carbon emissions. Mitigation strategies include electrification and no fly options, which are less popular but necessary if we are to meet the Paris Agreement and net zero targets.

Destination Climate Champion training from The Travel Foundation can help destination management organisations with their climate action journey.  

2030 is on the near horizon where countries have pledged to halve carbon emissions by then. Yet the consensus from climate scientists is that action is not going far or fast enough. In this new blog we address the best way to accelerate sustainable transformation in travel and tourism by signing up for climate action.

In this second part of my interview for ITB Berlin, I cast a future gaze over the future impacts of climate change, diversity and inclusion with the aim of creating an equitable tourism model for not just travellers but host communities alike.

As destinations and travel businesses struggle with balancing growth with climate challenges along with digital innovation, it is vital to transform, adapt and mitigate risks for long term viability.

ITB Berlin is the leading travel conference in the calendar and this year it celebrates 60 years. To mark this occasion, I was asked what 2086 may entail. I don’t have a crystal ball but there are some things that may stay the same, and definitely a lot that will change.

Join me at ITB Berlin to discuss data, trends and insights that will help future-proof businesses and destinations.

Despite growing geopolitical turbulence between the US and its European allies, US outbound travel demand to Europe remains resilient. The US remains a significant source of tourism spending for European and travel patterns are shifting towards shoulder seasons helping to address congestion and overcrowding in popular destinations.

In this latest blog post, we take a look at the buzz words and trending topics for travel and tourism in 2026.

One of the best sources for understanding travel trends is taking a deep dive into Instagram hashtags. Travel itself is a powerful term with almost 800 million hashtag mentions, illustrating just how aspirational travel is in terms of people, their passions and interests.