2030 is on the near horizon where countries have pledged to halve carbon emissions by then. Yet the consensus from climate scientists is that action is not going far or fast enough. In this new blog we address the best way to accelerate sustainable transformation in travel and tourism by signing up for climate action.

In this second part of my interview for ITB Berlin, I cast a future gaze over the future impacts of climate change, diversity and inclusion with the aim of creating an equitable tourism model for not just travellers but host communities alike.

As destinations and travel businesses struggle with balancing growth with climate challenges along with digital innovation, it is vital to transform, adapt and mitigate risks for long term viability.

ITB Berlin is the leading travel conference in the calendar and this year it celebrates 60 years. To mark this occasion, I was asked what 2086 may entail. I don’t have a crystal ball but there are some things that may stay the same, and definitely a lot that will change.

Join me at ITB Berlin to discuss data, trends and insights that will help future-proof businesses and destinations.

Despite growing geopolitical turbulence between the US and its European allies, US outbound travel demand to Europe remains resilient. The US remains a significant source of tourism spending for European and travel patterns are shifting towards shoulder seasons helping to address congestion and overcrowding in popular destinations.

In this latest blog post, we take a look at the buzz words and trending topics for travel and tourism in 2026.

One of the best sources for understanding travel trends is taking a deep dive into Instagram hashtags. Travel itself is a powerful term with almost 800 million hashtag mentions, illustrating just how aspirational travel is in terms of people, their passions and interests.