Travel is Transforming at Full Speed

Travel and tourism are in mid transformation and facing critical tipping points as the industry experiences record highs. With growth powering forward, where does that leave travel businesses and destinations in their net zero journey, fundamental for long term business success?

Growth full steam ahead

The travel industry is a story of boom and bust - and boom again with record demand recorded over 2025. According to IATA, 5 billion air passengers travelled around the world and international arrivals recorded growth of 5% based on UN Tourism data. Consumers love to travel where 84% will go abroad as much or more, reported Skyscanner. For consumers, travel may well be the antidote to the geopolitical headwinds enabling them to focus on self-discovery and follow their passions and interests.

“72% of travellers expressed a desire to take time off to explore a personal passion or hobby”, source: Hilton’s 2026 Trends Report